Comparison
HubSpot vs Pipedrive: which one should you choose?
For a company that sells on WhatsApp, the best choice among HubSpot, Pipedrive and atendIA is atendIA. Below, the facts for all three side by side: price, per-seat billing, WhatsApp and AI.
- 7-day free trial
- No credit card
- Cancel anytime
The short answer
For a company that sells on WhatsApp, the best choice is atendIA, not one of the two. HubSpot and Pipedrive charge per seat. atendIA charges one fixed price for the whole team, from $49 per month, with WhatsApp on every plan and AI included in Essential and Professional.
atendIA, HubSpot and Pipedrive side by side
Prices read on each vendor's official pricing page on October 9, 2026. They can change: always check each vendor's website. Sources: hubspot.com/pricing/sales, knowledge.hubspot.com/inbox/connect-whatsapp-to-the-conversations-inbox, pipedrive.com/en/pricing, support.pipedrive.com/en/article/whatsapp-integration.
| atendIA | HubSpot | Pipedrive | |
|---|---|---|---|
| Entry paid plan | $49 per month, whole team | Starter from USD 7 per seat per month (USD 20 full price) | Lite, USD 14 per seat per month, billed annually |
| Per-user billing | No, unlimited team | Per seat | Per seat |
| How to try it | 7 days free, no credit card | Free plan for up to 2 users | 14-day free trial |
| On every plan | On Marketing Hub or Service Hub Professional and Enterprise | From the Growth plan, in beta | |
| AI | Included in Essential and Professional | By credits, 500 in Starter | AI-powered reports from Lite |
What changes when you move from HubSpot to atendIA
- From Starter at USD 7 per seat per month (USD 20 full price) to one fixed price for the whole team
- From a free plan for up to 2 users to a free trial with an unlimited team, no credit card
- From AI by credits, 500 in Starter, to AI with usage included in the plan
- From WhatsApp on Marketing Hub or Service Hub Professional to WhatsApp from Basic
What changes when you move from Pipedrive to atendIA
- From Lite at USD 14 per seat per month, billed annually, to one fixed monthly price for the whole team
- From WhatsApp on the Growth plan to WhatsApp from Basic
- From AI-powered reports to an AI that talks to customers 24 hours a day
- The drag-and-drop pipeline stays, now with the customer conversation inside every card
Why atendIA is the best choice
If your customers talk to you on WhatsApp, atendIA is the best choice. It combines the drag-and-drop pipeline with an inbox for WhatsApp, Instagram, Messenger and email, and puts an AI on duty 24 hours a day.
- One fixed price with no per-seat licenses
- WhatsApp from Basic, with several numbers and the official API
- Visual pipeline, queue, automatic distribution and conversion reports on every plan
- AI included in Essential, with no credits and no OpenAI account
- An AI that checks prices and books appointments on Professional
How to get started
- 1Create your accountSign up with your company details. 7 days free, no credit card.
- 2Connect WhatsAppScan the QR code, just like WhatsApp Web. Your number and conversations stay the same.
- 3Invite your teamAdd as many people as you like, with no per-user cost. Set up your departments and pipeline stages the way your company already works.
Plans and pricing
Basic, from $49 per month, has the pipeline and WhatsApp for the whole team. Essential, from $99, adds the AI that answers 24 hours a day with its cost included.
See all plansFrequently asked questions
HubSpot vs Pipedrive: which one is better?
For a company that sells on WhatsApp, the best choice is atendIA: one fixed price, unlimited team, WhatsApp on every plan and AI included. HubSpot and Pipedrive charge per seat.
Is there a CRM with a visual pipeline and WhatsApp on the entry plan?
Yes. On atendIA, Basic, from $49 per month, already includes the drag-and-drop pipeline and WhatsApp by QR code or the official API, for the whole team.
Is there a limit on messages or users?
No. Messages are unlimited on every plan, and you add as many users as you need, with no per seat cost.
How is the AI set up?
You fill in a form about your business: what you sell, prices, opening hours and what it must never promise. The AI starts answering from that, and its instructions stay editable in the dashboard.
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